Posts Tagged ‘marketing consultant’

Why Build A Local Business Directory

There are many compelling reasons to create a local business directory whether you are an Online-Offline Internet Marketing Consultant to your local community, an Internet Marketer looking to break out into untouched territory, or someone who recognizes the potential of servicing local businesses to expand their reach, exposure and brand outside of the traditional forms of advertising.

Building local business directories is quite simple if you follow the more generic utility sites that basically list links to businesses under specific categories much like an A-Z reference page.

Local business directories work in a similar fashion to local phone directories such as the Yellow Pages ™ so when an internet surfer enters a keyword for a product or service they are searching for such as Auto Mechanic Perth Subiaco, the likelihood of your listings for a local business on the first page of Google ™ for that specific keyword is rather high.

The surfer is then led to a page categorized by the nature of the business and once the links of choice are clicked by the searcher they are redirected to the local business via their website where the surfer can hopefully attain the relevant information they seek.

What the business does with the prospect once the visitor has landed on their website is not the responsibility of the local directory it has succeeded in performing its obligation.

This is a very basic and simple method to servicing your local business and community but still highly effective without the need for cold calling or hiring a sales force. An effective sales funnel, network system and multiple first page listings in the search engine for low hanging keywords will ensure local exposure that targets local shoppers.

It is these same local shoppers that local businesses will pay you a premium to have redirected to their online URL or to their offline brick and mortar address.

There are many advanced ideas to turn your local business directory in a full blown sales funnel that better services your local community and provides you with a regular monthly – yearly income while building a commodity that can be sold as an ongoing business for a handsome profit showing a very reasonable continuity income if so desired.

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