Posts Tagged ‘marketing consultant’

How To Set Up Shop As A Marketer To Offline Business

Setting up shop to become a provider of services to offline businesses involves firstly identifying the types of services that you will offer to your clients.

For example you might offer all or some of the following services:

• Website design

• Search engine optimization

• Auto-responder & email services

• Video marketing

• Article marketing

• Traffic generation

Whatever you decide to offer, you need to put together a professional website that outlines all the services on offer. Be assured – once offline businesses begin to hear about you and your services, they’ll look you up on the internet so you need to present as a professional, well organized business.

Because so many offline businesses do not have a web presence, it is highly likely that website design services will be something they request. Therefore it makes sense to create a sample portfolio that showcases designs you have provided for previous clients. The provision of a website will probably become the “bread and butter” of your business. Every offline business that wants to go online is going to need a website that incorporates their company information; logo, mission statement and is fully optimized for the search engines.

Similarly, if you intend providing an online marketing campaign, then you will need clear outlines of what is included together with any case studies that illustrate what you can do.

Starting out always presents some difficulties but you should not be deterred by these challenges. If you apply a little creativity you can offer your initial clients a special deal in exchange for a testimonial and this helps build your portfolio. These initial deals also help you to develop and refine your skills in presenting yourself to prospective clients.

In setting up shop, you should focus on the provision of the website design and basic content. Many of these offline business owners will have a limited understanding of all the other add-ons you could offer them by way of marketing their business effectively. Terms such as “search engine optimization” or “back links” will be like a foreign language, in many cases. Be patient and as they grow to know you and trust you, then you can begin to offer them sophisticated marketing plans for their business.

Therefore keep it simple in the beginning and work on building up a positive working relationship.

The pricing of your services is an important consideration in the beginning. Web packages can range in price from $800 to $8000, depending on what is included. You will therefore need to think about where you fit in that range as well as analyzing customer requirements.

Another key factor that affects pricing is whether or not you are doing the web design work yourself. Don’t despair if you feel you don’t have the necessary skills in this area. Outsourcing is a very viable alternative. You then simply have to factor in a price that still gives you a reasonable profit.

The best thing about outsourcing via the internet is that not only can you get quality work done for an attractive price, but your client doesn’t even have to be aware of it. As far as the client is concerned he/she is dealing with you and you are providing what is required.

One final hint about setting up shop – offer your customers a discount via a coupon system on your web site. This helps with breaking into this field and establishing a solid client base. Make no mistake this field of consulting to offline businesses and helping them to go online is a rewarding path to take. You can get started today – just grab a copy of Turning Bricks Into Gold

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Why Build A Local Business Directory

There are many compelling reasons to create a local business directory whether you are an Online-Offline Internet Marketing Consultant to your local community, an Internet Marketer looking to break out into untouched territory, or someone who recognizes the potential of servicing local businesses to expand their reach, exposure and brand outside of the traditional forms of advertising.

Building local business directories is quite simple if you follow the more generic utility sites that basically list links to businesses under specific categories much like an A-Z reference page.

Local business directories work in a similar fashion to local phone directories such as the Yellow Pages ™ so when an internet surfer enters a keyword for a product or service they are searching for such as Auto Mechanic Perth Subiaco, the likelihood of your listings for a local business on the first page of Google ™ for that specific keyword is rather high.

The surfer is then led to a page categorized by the nature of the business and once the links of choice are clicked by the searcher they are redirected to the local business via their website where the surfer can hopefully attain the relevant information they seek.

What the business does with the prospect once the visitor has landed on their website is not the responsibility of the local directory it has succeeded in performing its obligation.

This is a very basic and simple method to servicing your local business and community but still highly effective without the need for cold calling or hiring a sales force. An effective sales funnel, network system and multiple first page listings in the search engine for low hanging keywords will ensure local exposure that targets local shoppers.

It is these same local shoppers that local businesses will pay you a premium to have redirected to their online URL or to their offline brick and mortar address.

There are many advanced ideas to turn your local business directory in a full blown sales funnel that better services your local community and provides you with a regular monthly – yearly income while building a commodity that can be sold as an ongoing business for a handsome profit showing a very reasonable continuity income if so desired.

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