Posts Tagged ‘offline business consultant’

Five Steps To Building A Customer Base of Offline Business Clients

A useful starting point in finding offline business customers is the Yellow Pages. A little research will help you identify those who do not have a web presence. Running the company name through the search engines will soon tell you whether or not they are online. This speedy technique will soon give you a sizeable list of potential clients.

A second technique is the concept of a “finder’s fee”, where you pay a fee to people who refer you to a business who decides to use your services. Put some time into this one as it becomes like an offline affiliate program.

You will need to decide on an appropriate fee, which can be a flat fee or a percentage of the value of the package purchased by the customer.

You can easily set this up on your own website, using a simple online affiliate script. It will be important to operate it in much the same way as if you had affiliates promoting for you online. This means you need to supply them with resources, but instead of using banners and graphics, you would supply, flyers, brochures and business cards that could be handed around and distributed by various means.

Experience has shown that once you offer people this kind of opportunity to make money by promoting your services, you will get a surprisingly good result.

You can even start with your friends and family and again you will be surprised and impressed by the number of leads they will generate for you.

A third resource you can use is to place an advertisement in your local community newspaper. This works very well. All you need to do is put your URL in the advertisement or perhaps your phone number so that interested business owners can speak to you directly.

Your fourth helpful tool is to consider purchasing a toll-free phone number from online services. This will create a very professional appearance and offers the advantage of shielding your home number and allowing you to set up messages for times that you are unavailable.

The fifth weapon in your business building arsenal is to contact the local Chamber of Commerce and register your business with them. This gives you additional exposure and enhances your image as a trusted provider.

Why not learn how to build a customer base of offline clients and build your own profitable business? Find out more… Turing Bricks Into Gold

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How To Start The Perfect Online Business

There is not the slightest doubt that people who are trying to build an online business usually have to struggle against an ever-expanding number of competitors.
When you stop to think about it, this is hardly surprising. As you get immersed in areas such as search engine optimization, web development and design, online advertising, video marketing, product creation, you soon discover that the hordes of other people doing the same thing and many of them are quite prepared to undercut your prices and push you out of the market.
Therefore the issue becomes – how can one build a business where there is virtually an unlimited supply of customers and in which there is limited competition?
The answer lies in marketing to offline businesses.
World-wide there is an astonishing number of offline businesses who either don’t have an online presence, or if they do, it is ineffectual. This means that there is an equally astonishing opportunity to build your brand and become a recognized authority with the services that you offer.
It doesn’t matter whether we are talking about web design, SEO or traffic generation, you can build a business with limited competition and minimal effort.
This incredible area of opportunity is sometimes referred to as “offline gold” and with very good reason. The challenge is to determine the needs of each customer and then offer services tailored to those needs. You then introduce them to a whole new world where they can harness the power of the internet to help them grow their own businesses. And guess whose business grows at the same time? You guessed right – yours! Offline gold is a very appropriate name
Let’s imagine for a moment a small business owner in your local community who has no web presence. You come along and show him how you can help him grow his business through an effective online presence. This owner is spending over $3,000 per year in advertising in the Yellow Pages and is not getting any new customers as a result. You find out as much as you can about his business and then you set him up with a web site, auto-responder, email, articles and videos and you get his business ranked on the first page of Google. You do this for less than he is spending on his advertising. Do you think he would be interested?
And remember – you can do this with virtually no competition because the field is wide open. All you have to do is start looking around your local community.
Marketing to offline businesses is definitely the way of the future and the way to have the perfect online business.

Do you want to have the perfect online business? Surely, you can’t say “no” to that question! That’s why you should pick up your free report Getting The Word Out

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Getting it right, right from the start

Any offline to online transition consultant knows that the future sustainable relationship with a client depends on understanding the needs and expectations of the business actually in the process of transitioning from the offline world to the Internet.  It is extremely important to ensure that the right virtual presence is created.  Without a proper base from which to grow, no matter how flashy the site, the traffic will just not be able to sustain itself profitably.

The first and most basic task is to identify the actual needs of the business. If the focus is on the local community, and the business’s perceived role within it, there is no need to try to drive traffic from the ends of the world.  Similarly, any business that sells physical products strictly on reduced price structure has no real need to develop the persona of an expert in a given field.

But there are many times where the business is actually looking to expand and redefine itself in the process.  The Internet offers a wonderful opportunity to develop a “persona” that is completely different from the brick and mortar store setting.  In this case, the vehicle used to promote the expertise is much different from one that is displaying pure price point.

There are lots of ways to promote on the Internet, but the Home page is the most important.  The choice between blog and more standard website is critical.  Although a combination of both is often used, it is the focus of the development on one or the other that can spell the difference between success and failure.  As a general rule of thumb, if the information to be delivered is of a mainly static sort, maybe the business only desires an electronic business card.  Then the choice of the more standard website, with its ability to influence the way the pages are viewed in a somewhat structured way with the proper selection of menus and buttons, is usually the best way to offer exposure.

When the client has the requirement to build an aura of expertise, or a personality of sort is required, then this is most efficiently provided through the use of the blog format.  The blog is much less static and offers the ability to create a “web star” and hordes of followers.  This is something the more traditional website would have a difficult time providing.

You can have the best graphics and copy writing skills, but if the original platform for delivering the message is not appropriate, leading to a confused message and experience, serious problems will surface.  Even the best designed site will have problems delivering the original expectations of the contract if the experience is wrong.  Getting it right, right from the start is often the difference between success and failure in any project.

How To Add A New Dimension To Your Internet Marketing

Internet marketing is both a fascinating and frustrating activity in which to be involved.  The fascination arises because of the different skills that one has to acquire in order to be on top of the game as well as the challenges presented by the rapidly changing scenarios on the internet.  The frustration arises because of fierce competition and the constant battle to get growing streams of traffic to your website(s).

Therefore it is important to be on the lookout for new opportunities where you can beat the competition by being ahead of them.  The purpose of my article today is to alert you to a new field of opportunity where, if you take advantage of it, you will find a source of untapped riches that will swell the coffers of your bank account.  I am talking about being a consultant to offline businesses.

Do you realize that in the USA over 50% of small businesses do not have an online presence?  It is also reasonable to assume that the situation is very similar in other major countries.  The percentages may vary, but the real point to understand here is that there is a huge market waiting to be shown how to improve their businesses.

In addition to the above scenario you also need to realize that where small businesses do have a web presence, it is often ineffectual.  In other words, it is not bringing about increased business.

When you put those two scenarios together then you have a great opportunity to take your internet marketing to a new dimension.  You can become a consultant to offline businesses and to those businesses that have a website that doesn’t help generate new customers.

Consider for a moment this new dimension and what the needs of your prospective clients might be.

• They will need a website that is search engine optimized so as to bring in the maximum search traffic

• They will need a website that captures the email addresses of visitors so that there can be follow-up campaigns to convert those visitors to customers

• They will need an auto-responder that will send out the follow-up messages

• They will need a marketing plan for their business

• They will need advice about other tools and resources that may assist in the growth of their business.

For example, using videos on squeeze pages and sales pages.

Can you see the opportunities provided by this new dimension?

The opportunity is undoubtedly there and you need to get yourself organized and begin taking advantage of it.  It has been calculated that the scenarios I have outlined represent a multi-billion dollar industry.  It is therefore crucial to get organized and get in early and procure your share of this growth industry – online consulting to offline businesses.